Você não está realmente certo para onde vai até bem depois de ter começado

Então chegamos a oitava previsão para 2009:

"#8 Execution is the new strategy

E.L. Doctorow wrote, “Planning to write is not writing.” Here’s the funny thing: Writing is not writing. It’s editing. You’re really not sure where you’re going until well after you’ve begun; until you’ve put pen to paper (or type to page). And then, the work unfolds in unpredictable and mysterious ways. Sure, vision and planning are important. But with the accelerating pace of change in today’s world, the important insights are more likely to come through doing and editing, than through speculating and strategizing. “Change will lead to insight far more often than insight will lead to change.” Milton H. Erickson"

Nada mais verdadeiro em 2009: Mudanças vão levar a insights com mais frequência que insights vão levar a mudanças.